PUMA VS. ADIDAS

Their rivalry has often changed society

An episode from the series FACE TO FACE

Synopsis

Adidas versus Puma, or Adolf Dassler against Rudolf Dassler, is the story of a family feud that became a battle of brands. The hatred between the 2 brothers fueled their economic rivalry and not only set the basis for the worldwide sports industry, but also stimulated technological research into improving sports equipment.

For almost 40 years, the duellists and their respective clans exploited their cunning, ingenuity and trickery to attempt to destroy their opponent. Not a single event, from the Olympic Games to the most minor village match was untouched by the brothers’ rivalry, often with athletes caught in the crossfire.

Adolf and Rudolf… or the Cain and Abel of the sporting goods business.