INNOVATION

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An episode from the series BUSINESS REVOLUTION

Synopsis

Companies are reinventing the ways in which they innovate.

In Cincinnati, Procter & Gamble is one of the pioneers of Open Innovation, a new global trend that is disrupting the classical codes. In New York City, Quirky is a seducing start-up deemed the Facebook of innovation: an online platform where consumers are free to invent and innovate. In Nairobi, Kenya, a small phone service provider had managed to create a money-transfer system using mobile phones.

These achievements are spectacular examples of frugal innovation: how to do more with less. A method that is increasingly making its way into the hearts and minds of global managers.