BIG DATA, BIG BUSINESS

Change or disappear

An episode from the series BUSINESS REVOLUTION

Synopsis

Through phones, screens and connected objects, billions of bytes of data are created every day and transform our lives, our work and the way we think.

To understand the complexity of this revolution, we travel to San Francisco, New York, London and Paris to find how companies like Rocketfuel - specialized in data analysis - are changing marketing and online advertising, transforming visitors into consumers.

The data war has begun and all companies are part of it, whether they like it or not. One of their primary missions is to reassure consumers on the safety and protection of their personal information.