DIGITAL EMERGENCY

Change or disappear

An episode from the series BUSINESS REVOLUTION

Synopsis

This is the story of a word that changed everything: digital.

To survive this industrial revolution of the third kind, firms must completely rethink their businesses.

Starbucks became a digital juggernaut. L'Oréal adapted its governance to prioritize internet technologies. Essilor digitalized its production processes to invent the lenses of the future. AXA is rethinking its business model.