RESPONSIBILITY

Change or disappear

An episode from the series BUSINESS REVOLUTION

Synopsis

Economic crisis. Financial storms. Ecological scandals. Today’s capitalism is out of breath and out of touch with the world’s challenges. This is why reinventing capitalism in a less ruthless, more human and responsible way is an urgent task.

To that end, Michael Porter, the strategy guru, invented the concept of “Shared Value” or how to reconcile profit with redistribution. We go to the Ivory Coast to see how the world’s leading food company, Nestlé, has implemented its Cocoa Plan for the benefit of all.

Are yesterday’s utopias the inspiration for tomorrow’s business models?