USER EXPERIENCE: OMNI-CHANNEL DISRUPTS RETAIL

Change or disappear

An episode from the series BUSINESS REVOLUTION

Synopsis

The world of retail is going mad. Indeed, today we can buy anything, anywhere, anytime. This retail revolution will be merciless with those who don’t think it through.

For retail expert Robin Lewis, 50% of brands will die if they don’t adapt to this new ecosystem. One word is casting an ominous shadow over retailers everywhere: omnichannel.

Through the examples of Sephora, France’s most digitalized retailer, BNP Paribas and its banking 2.0 strategy or Lick, the world’s first network of connected objects stores, we discover why brick and mortar stores are still going to be around.