BRAND: THE POWER OF CONVERSATION

Change or disappear

An episode from the series BUSINESS REVOLUTION

Synopsis

Advertisements haven’t disappeared from television just yet but the war of brands is now taking place on a different screen.

The battle now unfolds on the digital front where 2 billion users of social networks create an unbelievable sounding board. Social media has changed the rules of communication between labels and consumers. Everything happens in real time, there is unrelenting exposition and interaction in terms of image and reputation.

To be successful brands must be transparent and attentive to their customers while able to adapt to the codes of communication inherent to social media.