CHERRY TOMATOES: THE LITTLE PLEASURE THAT PAYS OFF

Smaller but more profitable

Synopsis

The cherry tomatoes are recent but can be found everywhere now and may cost up to four times as much as traditional tomatoes.

Because they are fragile and labour-intensive, they could have been a financial disaster for producers, instead they turned out to be very profitable.

Behind the scenes, cherry tomato empires fight for market share and are constantly innovating to create new varieties.