THE DARK SIDE OF BUDGET FOOD

Consumers vs. manufacturers

Format: HD
Duration: 52 ’
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Available version: French
Rights: All Rights / Worldwide

Synopsis

So many kinds of ham in the supermarket. How are they different? What’s the manufacturing process? What’s the real value of low cost ham?

Ready-made meals are top sellers in the frozen section. They are convenient for the consumers but also for the manufacturers. Indeed, deep-freezing allows them to save money by buying cheap from far away, manipulating the recipes or by discreetly reducing the weight of food.

Freezing has also popularized new products such as chocolate fondant, which is ready in seconds in the microwave, and has become a bestseller.