THE DARK SIDE OF BUDGET FOOD
Consumers vs. manufacturers
Format: HD
Duration: 52’
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Available version: French
Rights: All Rights | Worldwide
Synopsis
There are so many kinds of ham in the supermarket. How are they different? What’s the manufacturing process? What’s the real value of low-cost ham?
Ready-made meals are top sellers in the frozen section. They are convenient for the consumers and the manufacturers. Indeed, deep-freezing allows them to save money by buying cheap from far away, manipulating the recipes, or discreetly reducing food weight.
Freezing has also popularized new products such as chocolate fondant, which is ready in seconds in the microwave and has become a bestseller.