ROSEWOOD, INSIDE THE WORLD'S CRAZIEST HOTEL

Cidade Matarazzo, the future ideal city

Synopsis

In Brazil, a city like no other is being built. Connected, green, sustainable, responsible, and self-sufficient, Cidade Matarazzo could well become the ideal city.

The project was born out of Alexandre Allard's love affair with a former maternity hospital abandoned since 1933 and is part of São Paulo's historical heritage. He imagined a 5-hectare Eldorado that would unite several spaces: the first 6-star hotel in South America, a tower with ultra-luxury flats, a market, more than thirty restaurants, and a space dedicated to creativity and Brazilian art.

The buildings are taking shape thanks to internationally renowned architects Jean Nouvel and Rudy Ricciotti and star designer Philippe Starck.