RUBINSTEIN VS. ARDEN

Their rivalry has often changed society

An episode from the series FACE TO FACE

Synopsis

In an exclusively male business, Elizabeth Arden and Helena Rubinstein invented and established the cosmetic industry for generations to come, creating a world at once universal and geared towards women.

They were pioneers when it came to their products, but also forerunners in the way they approached industrial development. They both worked on branding their products and on launching very modern communication strategies using celebrity spokesmodels.

They became the leading businesswomen of their century and eternal rivals.