THE WAR OF ODORS

A nauseating business

Format: HD
Duration: 52’
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Available versions: French | English
Rights: All Rights | Worldwide
Director: Elisa Hélain

Synopsis

Tobacco, sweat, dust... Smelly odors ruin our lives.

We spend our time trying to eliminate them. Spraying our armpits before a workday has become a ritual. We fight vigorously these odors that invade our living rooms or our cars. Industrial groups are benefiting from this obsession.

What are the marketing tricks deployed by manufacturers?
How are these products being made?
What are the risks to our health?