RICE, A STICKY ISSUE
Performance at all costs
Format: HD
Duration: 52’
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Available versions: English | French
Rights: All Rights | Worldwide
Synopsis
One out of every two people on the planet eats rice every day.
In its natural state, rice is particularly nutritious, but industrialization has changed the situation with fast-cooking grains. In 50 years, preparation time has been divided by 4. What is the real benefit of such high-performance rice?
For example, Basmati has seen multiple transformations. An analysis of the market's leading brands shows that manufacturers may have given up their soul, namely their fragrance.